Veronika Nedashkovskaya

Decide when to expand a marketplace using liquidity, repeat transactions, operating capacity and bounded acquisition tests—not traffic alone.

Originally posted in January 2022 and March 2024. Updated in January 2026. Building a niche marketplace is one of the most reliable ways for startup founders to enter a focused, underserved market. Instead of competing with broad platforms, you’re solving a specific problem for a specific group — and that’s where real...

How to build a startup as a non‑technical founder? It’s one of the most common questions in pre-development, early‑stage SaaS startups. Investors want to know if you can lead the business without writing code, and how you’ll manage the risks that come with hiring technical leadership. A strong non‑tech founder investor...

AI in the future of healthcare has a surprising foundation: your daily health data. It’s going beyond just gadget readings and becoming an AI health data business asset that powers billion-dollar industries. Your Fitbit steps, Apple Watch heartbeats, and sleep app logs are now the raw material for drug discovery, perso...

Imagine building your app like you write a tweet: no spec, just vibes. You open your laptop, crack your knuckles, and start coding with nothing but a rough idea bouncing around in your head. No wireframes, no technical documentation, no sprint planning meetings. In simple terms, this is vibe coding. Vibe coding is the...

In Steven Spielberg’s 2002 movie Minority Report, futuristic technologies help the police analyze people’s intentions, prevent crimes, and arrest criminals before committing an offense. What if this scenario is not impossible, and we are moving towards that future at full speed by developing the Internet of Behaviors?...

SaaS stands for software as a service and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right. Is SaaS development still a solely big players’ prerogative? Can startups or loca...

How to estimate software development cost: five steps, the formula behind every quote and a free estimate tool. A focused MVP with us costs $5,000-15,000.

On Monday, 4th of October, we experienced a global Facebook outage which also caused disruptions in Instagram and WhatsApp functioning. According to CNBC, this unprecedented incident finished the longest stretch of downtime for Facebook since 2008. The services were down for six hours, leaving the users scared and conf...